FOWD - Designing a web app with character

Continuing my Future of Web Design 2007 notes. Please welcome on stage Denise Wilton of moo.com.

Designing a web app with character

So, what is your character?

Why character? Well if you're like me, you design and develop a website, then you enter lots of nice copy. But is it really nice? How do you want people to feel? Make sure all informative copy is in 'character'.

The tone of your text says a lot more about your web app then your poncy graphics or xhtml validation.

flickr loves you

People love flickr. Not just because it's functional, but because it's nice to them - it has character and personality. Making people feel welcome and keeping them informed in whatever ways they are using the app.

Say what you're saying

Your typeface says a lot about you. Don't use large jagged red letters, unless you are doing a scary site!

Break it down

No matter how simple your app is - break it down into easy steps. Newbies will find all applications daunting to start with.

Functionality first

Use conventions - don't be afraid of these. Character should come second to functionality/usability.

What is it we're designing?

Don't get caught up with the design. Who are you trying to impress? In other words, "don't show off!".

Our work here is done... isn't it?

Once your design is finished, wait for the code, and be sure to apply liberal amounts of tweaking and refining before you move on to your next project. Don't launch a site then forget about it - bug fixing is all part of the process. Don't feel afraid to change stuff and remember, people engaging and sending email is a good thing.